IWPC - Device Quality Workshop, hosted by Vodafone, September 2010

NEW – International Wireless Industry Consortium
Interactive Technical Workshop

Workshop Background: From the July 2009 IWPC workshop, Improving Handset Software & Hardware Quality, it was asserted that the supply chain needs to improve quality in the pre and post commercialization processes. The July 2009 workshop conclusions were: 1) Pre-commercialization - Quality at Operator Lab Entry needs a lot of improvement. 2) Post Commercialization - The cost of device returns is one of the industry's greatest expenses. Both are major barriers in achieving desired time-to-market and desired time-to-revenue for hardware and software providers. For more background of the 2009 workshop, please click below: http://www.iwpc.org/Workshop_Folders/09_07_Handset_Testing_Verizon/Handset_Testing.htm As a result of the 2009 Workshop, the industry decided to continue the momentum to improve quality. A working group was established led by Vodafone, T-Mobile, Verizon, Anritsu, Microsoft, Nokia and Research in Motion to focus on these two main issues. This workshop is the next step in the IWPC Device Quality Working Group process to develop a Best Practices Document. This document is hoped to be used by the industry to reduce time-to-market and reduce costs for the entire wireless device supply chain. Definition of Terms: *() Device -** There is often confusion on the use of the term "handset" or "terminal" or "device". In the context of this workshop - we define the term Device to mean any wireless device which uses a portable power source to make or receive voice calls and/or transmit or receive data over a wireless network.
Workshop Goals: To move forward with developing a Best Practices Document with widespread industry leadership and support. We will work towards creating this Best Practices Document by presenting a highly successful case study between a major operator and a major handset OEM which has demonstrated reduced time-to-market and reduced costs from the device development cycle all the way thru operator lab acceptance. And, we will hear from leaders in the rest of the Ecosystem on their views and experiences and ideas on improving Quality.

Tuesday, September 21, 2010
7:00 PM to 9:00 PM	Social and Networking Reception & Registration	At Hotel
Wednesday, September 22, 2010
7:00 AM	Breakfast & Registration
8:00 AM	Opening Remarks
8:30 AM	Self Introductions	Each person will be asked to introduce him/herself and share how they can contribute to this process
9:10 AM	Host Keynote Remarks	Welcome from Vodafone Head of Requirements and Verification Vodafone
9:20 AM	Session - IWPC Handset Quality Working group Overview Background Goals Status Next Steps	IWPC Handset Quality Working Group Overview Product Quality Manager & Co-Chair of IWPC Working Group Nokia
9:50 AM	Networking Break
10:20 AM	Session - Lab Entry Best Practices Background Goals - Best Practices Review Status Next Steps	Lab Entry Best Practice (Evidence Based RFA) - Case Study from Operator's Perspective Terminal Program Manager Vodafone
11:20 AM	Keynote Session - Case Study of Vodafone Collaboration History Overall Objective Current Practice Results to Date Next steps	Total Delivery Chain & A Case Study Focused on Lab Entry Head of Product Development Vodafone
12:10 PM	Networking Lunch
1:10 PM	Case Study of Nokia Collaboration History Overall Objective Current Practice Results to Date Next steps	Supplier's Case Study for Ready-For-Acceptance (RFA) on Lab Entry Senior Manager Technical Market Access Nokia
2:00 PM	Session - Operator Experiences - Current Practices We have learned that each operator who subsidizes devices has developed their own unique set of procedures and policies to work with their handset/device OEMs to have these OEMs deliver the best possible quality device at lab entry. As a result, each operator has experienced their own degrees of success. This session is designed to get a top level view of how a few operators have organized their Device OEM, Hardware and Software Supply Chain relationships. We will learn from these various operator procedures and formulate a valuable, industry-wide best practices process - to speed time-to-market and reduce costs for all. Some questions we want to address are: What challenges are the operators now experiencing with regard to less than optimum quality at lab entry? How can operators, OEMs and the supply chain work more closely together to improve quality during the hardware and software design and development process - from concept thru first article delivery? As we move into the "Apps Store" world, should wireless operators test 3rd party applications? If not, who should?	Device Return Rate and Quality Management Director of Device Quality/Process Orange-FT Group Failure Analysis from First Field Returns Senior Manager Supply Chain Quality Assurance T-Mobile US
3:20 PM	Networking Break
4:00 PM	Session - Device OEM Experiences We have learned that the each operator has their own set of requirements for the OEMs "first articles" prior to lab entry. OEMs have to prove they have met these requirements via reporting before first article appears in the operator's lab. Today, when the first article is delivered to the operator's lab, results vary significantly -- anywhere from 90 to 1000+ defects can be found. This session is designed to get the views of the OEMs on how the hardware and software development quality can be improved with the ecosystem and the application developer's cycle to improve quality and shorten time-to-market. Some questions we want to address are: What is the feedback and information sharing process from the operator to the rest of the supply chain? How can common operator requirements be managed more efficiently with OEMs? What does the OEM desire from the hardware and software ecosystem and third party application providers to improve and speed up the design and development process while improving quality? As we move into the "Apps Store" world, should OEMs test 3rd party applications? If not, who should? How is post commercialization (field return) testing data used to improve quality at lab entry?	No Trouble Found! (an industry wide problem) Director of Quality Research in Motion Quality vs Reliability Tradeoffs of Handset Design Sr. Executive V.P LG Electronics
5:20 PM	Session - reverse logistics (field return testing procedures) We have learned that each operator has implemented a different "field return" process after a device is returned by the consumer to the retail store. Some operators take these returned devices and bring them back to an operator owned and run center for "triage testing". Some operators send the phone to a center which is owned and run by a 3rd party testing service. Some operators use various combinations of the above. What are the various field return and testing processes and how are the results of these field return tests feed back to the OEMs for continuous quality improvements in the design and development process - resulting in improved first article quality at operator lab entry? What are the top 2-3 areas of field failures which need special attention by the OEMs and the supply chain?	Jabil Aftermarket Services Vice President Technical Services Jabil Global Services
5:50 PM	Adjourn for Day
7:15 PM Meet in Lobby	Bus leaves for: Dinner, London style	Bus Transportation provided to and from hotel.
Thursday, September 23, 2010
7:00 AM	Breakfast
8:00 AM	Panel session, operators, oems, and Reverse Logistic companies	Confirmed Panelists: AT&T Jabil LG Nokia Option Orange Research in Motion Sprint T-Mobile Verizon Wireless Vodafone
9:00 AM	Session - Software ecosystem's role & opportunities in improving quality What are the current experiences of the OEMs Ecosystem, in terms continuous quality improvement of software? What communication improvements would the software ecosystem desire to deliver continuous quality improvement of their products and services? This session will hear from : Software Suppliers Operating Systems Software Challenges and Best Practices for improving overall handset quality Preloaded Applications Third Party Applications Providers	Mobile Operating System Software Development: Raising the Quality Bar Test Manager Microsoft Android Applying Agile Principals (Code Testing) to the Mobile World Founder Novoda, Ltd.
10:00 AM	Networking Break
10:30 AM	Session - Software ecosystem's role & opportunities in improving quality (continued)	Improving Software Quality from the Trenches CTO/Co-Founder metaio, Inc. Preloaded vs. Over-The-Air: Independent Software Vendor Views on Development & Test Challenges Senior Manager Business Development LogMeIn Quality is not in the Testing Director, R&D NXP Software
12:00 PM	Lunch
1:00 PM	Session - Test Panel What are the current experiences of the testing providers, in terms continuous quality improvement of hardware and software? What communication improvements would the hardware and software ecosystem desire to deliver continuous quality improvement of their products and services? This session will hear from : Testing Providers views on how to improve Lab Entry Quality Prior to Lab Entry Network Interoperability Application Field Testing	Improving Lab Entry Quality Product Manager Anritsu Corp. Lab Entry Quality VP, Marketing & Product Management Azimuth Systems Confirmed Presentation - Title TBA VP/Product & Strategy CarrierIQ Testing in a Real Environment Head of Terminal Verification Ericsson Improving the Mobile Experience President Metrico Wireless Usability Verification Head of Business Development P3 Communications Platform Certification –An Approach to drive Quality up and to reduce TTM Director/Engineering Qualcomm Testing Mobile Devices Technology Manager Rohde & Schwarz The Importance of Early Real-World Testing Business Development Director Spirent
2:30 PM	Session - IWPC Handset Quality Working Group Field Return work Stream Summary Best practices and recommendations across Ecosystem (hardware & software) to help reduce field failure Power Charging Displays common root causes industry best practices and recommendations	Hardware & Software Field Failures - IWPC Handset Quality Working Group Product Quality Manager & Co-Chair of IWPC Working Group Nokia & Test Manager & Co-Chair of IWPC Working Group Microsoft
3:00 PM	Break
3:30 PM	Session - hardware ecosystem's role & opportunities in improving quality What are the current experiences of the OEMs Ecosystem, in terms continuous quality improvement of hardware? What communication improvements would the hardware suppliers desire to deliver continuous quality improvement of their products and services? This session will hear from : Hardware Suppliers Power Elements (batteries, chargers, connectors, cables, etc.) Display (glass, viewing angle, color, quality, pixel defects, connectors, etc.) Components (Application Processor, Baseband Processor, RF, etc.)	The REAL Value of Connector Quality Director, Application Engineering & Technology Brush Wellman International The REAL Cost of Display Quality Technical Director Densitron Europe Ltd Key Factors Influencing the Integration of Display Devices in Mobile Phones VP/Business Development Liquavista A Chip Set Maker's View of the Opportunities to Improve Device Quality Staff Manager Qualcomm
5:30 PM	Closing Panel - Operators Operators will have an opportunity to discuss the merits of what was learned at this workshop and discuss a plan, moving forward, to build a system to decrease overall time to market for future complex handsets. Has this workshop met their expectations? If yes, how? If no, what is left to be addressed? What are the next steps for moving this Best Practices Document forward?	Confirmed Panelists - AT&T Orange Sprint T-Mobile Verizon Wireless Vodafone
6:00 PM	Takeaways & Closing Remarks
6:30 PM	Adjourn
	*Dinner (Dutch)** * = in this context, Dutch is a term which means that each person will be responsible for their own dinner costs.	For those who desire to join us, we get together to enjoy good friends, good food, good wine and [really] bad jokes
Friday, September 24, 2010
8:15 AM Meet in Lobby Expected return to Hotel approximately 1:30 PM	Tour: Orange Labs R&D UK -- Chiswick Labs http://www.orangepartner.com/site/enuk/mobile/support/developer_centres/chiswick/p_chiswick.jsp Including Demos of: Devices & Application (2 demos: Orange Wednesday application and ICM DSTK) Evolution and services user interface (2 demos: 3D Homescreen and Aquasense) Social Networks & Convergence (1 demo: Orange One) Note: Restrictions may apply-- tour attendance subject to approval	Bus Transportation provided from and to hotel.