Improving Always-On Smartphone/Tablet
Power Management and User Experience


Controlling Unprofitable Network Traffic

Investigating Device Platforms, OS,
RF Control, Applications and Networks

Hosted by:

T-Mobile USA
Plus Tour: Device Test Lab - T-Mobile HQ (Bellevue)


March 26-29, 2012


Hilton Seattle

Seattle, WA - USA



Limited to 100 seats

First Registered, First Served!

No Press. No Analysts. No Consultants.
No 3rd Party Sales Reps.

Confirmed Carriers

China Mobile
Deutsche Telekom
T-Mobile USA
Verizon Wireless

Confirmed Speakers or Panel Members

Matchbox Mobile
Metrico Wireless
Seven Networks
Sony Ericsson

Why Attend?

This workshop is intended to bring together key knowledge holders from across the ecosystem.  Our goal is to increase awareness, share learnings, and evaluate the creation of a cross-industry working group with the aim to prepare actionable recommendations.


Raise awareness of the issues and challenges being faced and receive updates on device and network developments.

Network Equipment OEMs
Share innovations to help carriers address their growing network traffic challenges and explore cooperation with the Device ecosystem.

Handset OEMs
Explore hardware & software innovations which have the potential to improve user experience and support brand.

Operating System Developers
Explore what is required from the industry to provide a critical competitive advantage.

Application Developers
Understand metrics driving battery use and network traffic.  Discuss how to enhance competitiveness in this marketplace.

RF & Digital Chip Set Suppliers
Assess trends, understand, and confirm requirements driving system and component design.

Test Equipment Suppliers
What development and production tools need to be supported and what use-cases need to be measured?

Agenda (Subject To Change)

DAY 1 March 26


7:00 PM

Social and Networking

Reception and Registration


DAY 2 March 27


7:00 AM

Breakfast and Continued Registration



8:00 AM

Opening Remarks and Self-Introductions

Each person will be asked to introduce him/herself and show how they can contribute to this process.



9:00 AM

Host Keynote Opening Remarks and Presentation


Current Smartphone Impact: History and Current View

  • Network and User Data Growth

  • Signaling Increases With Smartphone Penetration

  • Application Trends

  • Impact on Battery Life and User Experience

Perspectives on Key Contributors To Those Issues

  • Network, Device Platform, Mobile OS, Third Party Applications

Current Implementations To Address Those Issues

  • KPI's Tools, Load Protection, and Proxy Solutions

Challenges and Opportunities On Moving Forward

  • What can the eco-system do to address these challenges?

  • What opportunities are there to reduce network traffic and enhance user experience?

Network Under Fire:
Smartphone Signaling Challenges

 VP, Engineering Services & QA


T-Mobile USA

10:00 AM

Networking Break

10:40 AM

Mobile Carrier Perspectives


Smartphone Network Impact and Solutions

  • Exploring Innovations to Address Impact of Increased Smartphone Penetration

  • Network Monitoring and Analysis Tools (Signaling Load, Traffic Profiling, App. Associated Signaling)

  • Core and RAN Solutions (Rel8 FD, HS-CellFACH/RACH, CPC, etc.)

  • Will 4G LTE Deployment Solve the Problem?

Device Implementation

  • Application Implementation on User Experience (Browser Speed, Battery, Video Quality, Latency, etc.) and Network Load

  • Impact of Mobile OS (iOS, Android, WM, etc.) on the Network (Signaling Load) and User Experience

  • Mobile Client Tools for Network Optimization and Troubleshooting

  • M2M, what would be the impact on the network and how we plan ahead?

Identifying the Impact of Always-On Connectivity and Cloud Based Services

  • Ensuring Security for End Users

  • Application Data Demands - Managing Expectations

  • Application Discovery, Enterprise Impact, and Tablets

Connectivity Requirements - Wi-Fi, Bluetooth, NFC, WiGig, Multi-Mode & Band Support

  • Is WiFi Offload the Optimum Solution?

  • What is the role of the device in managing the offload of the network?

Cloud Applications and Network APIs

 Director, Advanced Devices





Carrier Perspective - Meeting the Demands of the App Economy

 Systems Architect 




The Smartphone Challenge - Addressing Application and Network Efficiency

Service Management, Strategic



Deutsche Telekom

12:40 PM

Networking Lunch

1:40 PM

Network OEM Perspectives

  • Historical Trends and Business Expectations of the Continued Impressive Growth of Wireless Data Traffic

  • Characteristics of Growth Trends, a Changing Mix of Applications, and Usage Patterns

  • Up, Down, and Sideways - The Physical Characteristics of Traffic

  • Spectrum Needs & Possibilities

  • Reviewing CS and PS Domain Signaling Systems

  • Principles for Proper Handling PS Domain Signaling Problems

  • Artificial Intelligence Required on Network Side to Handle PS Signaling Traffic

  • Possible Application Certification Process and the Challenges

  • What is the best way to go forward with future data traffic?

  • How much will carriers continue to invest in 3G, while the global cellular industry is focused on LTE?

  • Can traffic mapping for HSPA help carriers predict future capacity demand for 4G?

  • Signaling Load On The Network

  • Exploring Traffic Offloading Options

  • Projections for 4G LTE Traffic

Trends and Issues in Wireless Traffic

Wireless Networks CTO  




Network and Mobile Device Challenges and Opportunities - Exploring the Concept of a Mobile Application Certification Process

CTO/Wireless Prod. Operation  




Making Smartphones Smarter - Smartphones and Their Behavior in a World of Applications and How a Smart Network Can Help

Principal Solutions Consultant




3:10 PM

Networking Break


3:50 PM

Network OEM Perspectives (Continued)

Addressing Network Congestion from Smartphones - User Traffic & Hidden Traffic



Seven Networks


4:20 PM

Panel Session

  • How Can the Industry Meet Projected Data Usage Growth Projections?

  • Exploring Opportunities for Innovation and Collaboration


  • Alcatel-Lucent

  • AT&T

  • China Mobile

  • Deutsche Telekom

  • Ericsson

  • Huawei

  • MetroPCS

  • Orange

  • Sprint

  • T-Mobile

  • Verizon

  • ZTE

5:30 PM

Adjourn For Day


6:30 PM

Bus Leaves for Dinner (Penthouse at Canlis Restaurant)

Bus Transportation provided to and from hotel.

DAY 3 March 28


7:00 AM



8:00 AM

Hardware Platform Vendors Addressing The "Always-On" Problem


How Do Vendors Ensure Quality And Reduce Testing/Certification Delays?

  • Defining All-day Computing

  • Characteristics of 2013 Smartphone

  • Introduction to big. LITTLE Architecture

  • The Road Ahead

Industry Challenges In Providing Power-Optimized Solutions In The "Always-ON" Applications Domain of Next Generation Mobility Networks

  • Industry Trends and Challenges in Providing Power-Optimized Mobile Devices with Emphasis Towards "Always-On" Applications

  • How do silicon providers enable versatile, high performance solutions while balancing cost, area, and power KPI's?

  • Industry Transition to Release 8 Networks and Beyond

All Day Computing in Your Pocket

 Mobile Segment Manager  










Industry Challenges in Providing Power-Optimized Solutions

 Prinicipal, Systems Engineer  



9:00 AM

Software Platform Challenges and Opportunities

  • Exceeding End-User Expectations

    • Traffic profiling, Video Streaming, Battery Life, Coverage, Consistency of User Experience

  • Exploring Application Consumption of Radio Resources and the Impact on Flow Control (User and Control Plane)

  • How can protocols be enforced to ensure applications meet carrier signaling and smartphone battery life targets?

  • What test suites and tools are available to map signaling traffic and help vendors develop Network Efficient Applications?

  • Can new algorithms be optimized for video delivery (YouTube), Social Networking, and other network intensive applications?

  • Balance of Time-To-Market vs. Time-to-Quality

  • Managing Software Stability

  • Exploring Control Mechanisms

  • Evolving Device Management Tools

  • Minimizing Unprofitable Network Traffic and Improving the User Experience - How Can OS Vendors Help:?

  • Market Fragmentation

    • Consistency Of Implementation Across Platforms and Devices

    • Open Environment versus Controlled Eco-Systems

    • Assessing OS Challenges and Opportunities

  • How Does The Industry Reduce Time To Market?

OS Solutions to Minimize Unprofitable Network Traffic and Improve User Experience

Director - Technical Solutions,

Windows Phone




Thinking About "Always-On"

 Lead Architect, Cellular Radio Services



10:00 AM

Networking Break


10:30 AM

Software Platform Challenges and Opportunities (Continued)

  • Achieving the Ultimate "Fast-Response" User Experience

  • Optimizing Applications to Make the Device Feel Fast - Browser Performance

Fast Mobile Browsing

 Principal Engineer


T-Mobile USA

11:00 AM

Metrics For Assessing Application Efficiency and Performance


How Can the Industry Evolve To Support Increasing Application and Data Centric Devices?

  • Characterizing Data User Experience and Battery Performance

  • Application testing on Terminals

    • Emulating Real World Application Use

    • How can interaction between applications be tested?

  • Application Profiling for Video, Games, LBS, and Social Media

  • Measuring Performance of Devices (Pre-Launch/Post Launch)

  • Exploring Carrier Acceptance Criteria

  • Looking to the Future

  • Smartphone Traffic Profiling Through the Radio Interface

  • Development of Sample Traffic Models

  • Simulation of a Smartphone Population Over the Radio Interface

  • Statistical Analysis and Lessons Learned

Real Smartphone Traffic Simulation: A Strategic Tool for Service Providers

 VP, Business Development




Optimizing 3G UMTS Device States in Today's Networks for Increased Network Capacity and Battery Life

 Global Account Manager




The Power & Signaling Management Puzzle: Using Subscriber-Level Analytics to Put the Pieces Together


Metrico Wireless


12:30 PM



1:30 PM

Motivating Application Developers - Designing For Mobile Connectivity

  • Assessing Application Developers Awareness of Network Congestion and Battery Life Issues

  • Smartphone Application Design Best Practices

  • Application Development Process

  • Delivering Usability and Acceptable Battery Life

Assessing Application Developer Community Awareness of Signaling and Power Consumption Issues - Survey Results





A Citizen's Charter for Apps

 Technical Consultant 


Matchbox Mobile


Enabling Multiple Market with Android Ecosystem





Developer Challenges - Optimized Platform and Mobile Apps

Sr. Technical Lead




3:30 PM

Networking Break


4:00 PM

Special Session - AT&T Presentation & Demo

Optimizing Applications for Mobile Using ARO

 Application Optimization Expert




4:45 PM

Closing Panel

Challenges and Opportunities on Moving Forward

  • What can the eco-system do to address exponential growth in data traffic?

  • What opportunities are there to reduce network signaling and enhance user experience?

  • Exploring the creation of a cross-industry working group to prepare actionable recommendations

  • Considering GSMA, IWPC, and other industry initiatives



  • AT&T

  • China Mobile

  • Deutsche Telekom

  • Glympse

  • Huawei

  • Matchbox Mobile

  • MetroPCS

  • Microsoft

  • Mobidia

  • Orange

  • RIM

  • Samsung

  • Sony Ericsson

  • T-Mobile

  • Verizon

  • ZTE

5:45 PM

Takeaways & Closing Remarks


6:15 PM



7:00 PM

Dinner (Dutch*)
* = in this context, Dutch is a term which means that each person will be responsible for their own dinner costs.

For those who desire to join us, we get together to enjoy good friends, good food, good wine, and (really) bad jokes.

DAY 4 March 29


Depart 8:30 AM

Return 11:30 AM

Tour: Device Test Lab - T-Mobile HQ (Bellevue)

Bus Transportation provided from and to hotel. 


  1. What is the deadline for handout materials?
  2. Who are the attendees?
  3. What are the costs/registrations fees?
  4. Hotel information?
  5. What are the travel options from the airport to the hotel?
  6. Are there any audiovisual requirements?
  7. Will business cards be collected?
  8. What is the dress code?
  9. How will handout materials be provided?
  1. What is the deadline for handout materials?

    Deadline for electronic version of handout materials: Wednesday, March 14th, 2012.

  2. Who are the attendees?
    • We do not permit the Press.
    • We do not permit Analysts.
    • We do not permit Consultants.
    • We do not permit 3rd party sales reps.
    • We only permit "first hand knowledge experts" in business and technology issues, prepared to contribute to the discussion.

  3. What are the costs/registrations fees?

    ALL Hosts, Speakers, Panel Members and Attendees will be asked to cover out of pocket workshop costs such as conference room costs, food (Social Reception plus First Day breakfast/lunch/dinner plus Second Day breakfast/lunch plus 4 Breaks), Presentation materials, audio/visual costs, etc.

    We estimate that these costs will be $897.00 (USD) per person. (For IWPC Members only.)

    ALL Hosts, Speakers, Panel Members and Attendees will be asked to pay this fee in advance with either Visa, Mastercard, American Express, cash, personal check or business check. Make checks payable to IWPC.

  4. Hotel information?

    Hilton Seattle
    1301 6th Avenue
    Seattle, WA  98101

    Please contact the hotel directly for reservations. Mention the IWPC room block rate of $149.00 USD single occupancy. If making reservations on-line, please enter group/convention code IWPC.

    Cut-off date for reservations is Friday, March 9th, 2012. After that date rooms cannot be guaranteed at the IWPC rate.

  5. What are the travel options from the airport to the hotel?

    Click below to find directions and travel options from the airport to the Hilton Seattle.

  6. Are there any audiovisual requirements?

    A Computer Projector will be available for the speakers.

    In addition, we audiotape all presentations and the interactive discussions. Post workshop, presentations are made available to IWPC Members on the IWPC WEB site, along with “movies” of all presentations and panel sessions.

  7. Will business cards be collected?

    Business cards will be collected at the door from all attendees. We will make copies of these cards, which will be available to all who provided a business card.

  8. What is the dress code?

    Business casual suggested. No ties, please!!

  9. How will handout materials be provided?

    IWPC prepares a memory stick with ALL presentation materials delivered to the IWPC on or before the deadline.

    For ALL IWPC members:

    All IWPC members are invited to submit materials to include on this memory stick. These pages should NOT BE SALES MATERIALS. Rather, we suggest it contain technical information about your technology as it relates to the workshop topics.

    For all companies who will be making a presentation at the Workshop:

    You are invited to submit an advance copy of your presentation, complete with graphics and illustrations.

    These materials will be handed out at the workshop and included in the IWPC Web site.

    Please submit these materials either by email, as a Word for Windows file, Power Point files or PDF files.

    Please use this FREE FTP site to send electronic materials (any size file):