Mobile TV Workshop

NEW – International Wireless Industry Consortium
Interactive Technical Workshop

Moderated by:
Don Brown, Director, IWPC
Rene Douville, Senior Technical Director, IWPC

Workshop Background: An IWPC workshop hosted by O2 and Arqiva was held May 2006 to address infrastructure requirements for Mobile TV delivery. Mobile TV is now a reality in several places with trials underway or completed in many others. Interest continues to grow in deploying Mobile TV services. These services will likely be delivered cooperatively by broadcast providers and cellular service providers in some cases supported by alternative access providers such as Abertis. They will require new infrastructure to be built and deployed. This infrastructure will include broadcast systems, rebroadcast systems and repeater networks as well as a fresh approach to providing the necessary backhaul services for distributing the content to the broadcast stations. What will be the role of Satellites? Many questions still remain. For example, which standards will be adopted for which market sectors and over what time frames? Which frequency bands will they operate in and what will the relative merits be for doing so? How can the technology providers support these decisions? Several trials have been held in various countries using various air interface options. Although this workshop will focus on hardware and technology solutions for the DVB-H standard and the use of UHF or L-Band, as well as the possible role of S-Band it will also include open discussion on the alternatives.
Workshop Goal: The goal of this workshop is to revisit progress, decisions and deployment experiences since that time and will offer opportunities for: Major cellular and broadcast service providers and alternative access providers to provide an overview to the infrastructure equipment providers of their perspectives on the requirements, objectives, perceived challenges and forecast market developments for deploying mobile TV services Infrastructure equipment and technology providers to provide their solutions and recommendations to assist the cellular and broadcast service providers to implement optimum solutions for both near term and long term deployment. For IWPC members and key players in the Mobile TV area to develop a consensus on solutions for low cost infrastructure with an emphasis on DVB-H.

Tuesday, March 20, 2007
7:00 PM	Social and Networking Reception & Registration	At Hotel 1898
Wednesday, March 21, 2007
7:00 AM	Breakfast & Registration
8:00 AM	Opening Remarks
8:15 AM	Self Introductions	Each person will be asked to introduce him/herself and share how they can contribute to this process
9:00 AM	KEYNOTES-- REQUIREMENTS AND ISSUES Abertis TELECOM and bmco Keynotes What do broadcast and cellular operators and alternative access vendors see as the greatest challenges to deploying Mobile TV systems? What do broadcast and cellular operators and alternative access vendors see as the pros and cons of DVB-H over other access formats such as 3G, DMB-T, Mediaflo, MBMS/TDtv., etc? What are their expectations for forward compatibility with other possible emerging standards and air interfaces? What bands do broadcast and cellular operators and alternative access vendors expect to be using and what is their preference? Why? Views on the spectrum issues such as: The ability of the technologies to build large spectrally efficient networks at UHF or L-Band. Which bands, how much spectrum, and what spectrum is available. Maximization of spectrum efficiency. Implications of Doppler shift at higher frequency. What is the business case for moving to mobile TV? When do broadcast and cellular operators and alternative access vendors see wholesale deployment of Mobile TV? Will the networks be deployed as overlay networks, enhancements to existing basestations or shared networks with the broadcast community and the broadcast community infrastructure? Will new towers be required? What are Abertis Telecom and Arqiva's views on who provides and manages the equipment and networks? Cellular Equipment OEMs? Broadcast equipment OEMs? Other? How important is the ability to provide multiple transmission modes (2K, 4K, 8K) to address challenging environments like indoor reception and high speed mobility? What options exist or are planned for provision of backhaul services to handle the capacity requirements foreseeable for a Mobile TV system? What spectrum will be used if terrestrial? Satellite vs. Terrestrial Views on use of Broadcast Satellite vs. Telecommunications Satellites for backhaul. What are the tradeoffs between OPEX and CAPEX for Mobile TV systems? What are the key operating expense items? Field operations Installation Maintenance Repair Servicing Energy Consumption Backhaul costs Site fees What do system and subsystem suppliers have to understand when presenting technological options for the Mobile TV networks? Do the OBSAI and CPRI interface options play a role in Mobile TV systems and are there any other interfaces standards which should be considered? What are the key functions in the head end broadcast transmitter? In the basestation rebroadcasters?	Maximizing Mobile TV, Minimizing Costs Alex Mestre Abertis Telecom Mobile Broadcasting: Trends and Challenges Prof. Dr. Claus Sattler Executive Director bmcoforum
10:30 AM	Networking Break
11:00 AM	SERVICE PROVIDERS AND MOBILE tv experiences What are the Operators' and Broadcasters' experiences with the trials being held internationally? How do other Operators' and Broadcasters' views differ from those of Abertis or BMCO's on the above topics? What bands do other operators and broadcasters expect to be using and what is their preference? Why? What are their views regarding the different standards and what is the likelihood of accepting a common standard to maximize the volumes of receivers of the same kind? What do they see as the real challenges for the system and subsystem suppliers and where would they like to see improvements in performance, cost, availability, size, etc.? What are their experiences with the acceptability of performance of the handsets and do they feel the sensitivity specifications are correct? (Too high or too low?) What do they see as the roles of alternative access providers or wholesalers? How do cellular operators see the interaction with their 3G networks? Do broadcasters see the role of Mobile TV as competitive or complementary to their networks? What are the Broadcast Network Operators' views on the availability of multicast terminals in a unicast centric supplier environment?	The RAI DVB-H Trial in Turin: Which Lessons We Learned Alberto Morello Director of Research Centre RAI TDF Group Development of Mobile TV Networks All Over Europe Bernard Pauchon Senior Vice President Development of Broadcast Services towards Mobile Device Direction du développement et de l'International TDF
12:00 PM	SATELLITE DISTRIBUTION What are the relative merits of Satellite vs. Terrestrial distribution solutions? Satellite Systems How can the cost of the TV receivers be kept for the typical volumes for the expected number of sites? What are the relative merits of broadcast satellites versus telecommunications satellites for this application? Antenna size requirements Will ordinary DTH terminals suffice and if not, what changes will be needed? Will the system be a hybrid satellite/terrestrial approach? What are the economics of the distribution solutions? If there is a need for local content, then how is it distributed?	Lowering Mobile TV Costs Philippe Lainé Technology Strategy Director Alcatel-Lucent Mobile Broadcast
12:30 PM	SERVICE OPTIMIZATION How to tune the service layer (ESG, Interactive services, content casting) for best performance from server to client ? How to minimize service layer distribution costs ? How to personalize a service offer in a multiple operator environment ? End user expectations Standard solutions today and tomorrow Personalized and pervasive interactive services	Optimizing data casting over DVB-H: a Multi operator ESG approach. Claude Seyrat Vice President Marketing and Strategy Expway
1:00 PM	Networking Lunch
2:00 PM	PANEL SERVICE PROVIDERS, MOBILE TV TRIALS and NETWORK DEFINITION and STANDARDS ADVOCATES Operators and alternative access vendors will be given the opportunity to clarify their needs, requirements and views and will engage in a panel session where the audience is invited to ask questions and they will be given the opportunity to ask each other and the audience questions. Key Issues to be Discussed Trials and Experiences Alternative Standards and Options and can they be made compatible? Unicast versus Multicast L-Band vs. UHF vs. S-Band Key Technology and System Challenges Markets and Timing	Abertis Telecom Alcatel-Lucent Arqiva bmcoforum Orascom Qualcomm RAI SES Global Siemens T-Systems TDF Telefonica TRA Vodafone
3:30 PM	Networking Break
4:30 PM	ANTENNA and FILTER SOLUTIONS What are some Antenna Concepts and Variations for DVB-H for Broadcast equipment, rebroadcast and for single frequency repeaters? How, if at all, do these differ from antennas for other access formats? Are there any issues with co-location of high power broadcast with GSM/3G installations? Can the same tower networks be used? How do you build a distributed antenna for a broadcast system on a single frequency? How can these antennas be designed to maximize height above the clutter and yet pass planning permission? UHF and L-Band frequency band options are being considered. What impact will this have on the costs and characteristics of the antennas? What are the implications and relative merits of using sectored antennas versus Omni antennas at UHF and L-Band? Should electronics be combined with the antenna? If so, which electronics? What are the major challenges and areas of potential improvement foreseen by antenna suppliers? What are the present antenna and gain pattern performances and what can be expected to be achieved? What recommendations would antenna suppliers make to OEMs and operators to help them to reduce the cost of the antennas? What, if any, are the differences between mast and roof mounted antennas and what are the safety implications? What is the best way to build an antenna system on a roof which minimizes ICNERP (International Commission on Non-Ionizing Radiation Protection) and maximizes coverage? What are the implications of these designs on operating expenses? Field operations Installation Maintenance Repair and reliability Servicing Energy Consumption What are the CAPEX implications?	Economics and Dynamics of Mobile TV Network Deployment Jay Martin Vice President, Sales Dielectric Communications DVB-H Transmitting Antennas Concepts and Solutions Georg Klauser Head of Business Unit Broadcast Antennas KATHREIN-Werke KG
5:30 PM	Adjourn for Day
7:00 PM	Dinner Barcelona Style	Bus Transportation provided to and from hotel.
Thursday, March 22, 2007
7:00 AM	Breakfast
8:00 AM	NETWORK SOLUTIONS and ISSUES What are some representative network architectures and what demands do they place on the subsystems? How do the different access formats affect the network topology and major systems and subsystems? What are the tools available for network and coverage planning? How accurate are they and are they supported by propagation data? What blend of major broadcast transmitters and repeaters is foreseeable for long term planning to achieve better in-building coverage? What would the desired characteristics be for on-channel repeaters? Are there any issues with co-locating high power broadcast with GSM/3G installations? What are the implications of these network approaches on operating expenses? Field operations Installation Maintenance Repair and reliability Servicing Energy Consumption What are the CAPEX implications?	Mobile Media Coverage Planning Strategies for the UHF Spectrum Martin Lodyga Applications Engineer Larcan, Inc. The Experience of Mobile TV Services via DVB-H Stefan Schneiders Senior Vice President Business Development Mobile Broadcast Nokia-Siemens Repeaters for Improved Coverage and Reduced CAPEX Jack Wilson Director/Business Development Axcera Cost-effective rollout of Mobile TV networks using on-channel repeaters Josep Gener Sales Manager Mier Communicaciones
10:00 AM	Networking Break
10:30 AM	SUBSYSTEM SUPPLIERS POWER AMPLIFIERS, MODULATORS, ENCAPSULATORS What are some Network architecture options for adding Mobile TV to cellular networks? The operators would like to see interoperability of equipment between providers. What are the equipment OEMs willing to agree on to make this possible? What are some of the performance characteristics of the broadcast and the rebroadcast power amplifiers (PAs), transceivers and active on channel repeaters for mobile TV networks? How, if at all, do these differ from those for other access formats such as DMB-T, Mediaflo, etc.? Amplifier linearity and efficiency? What options are available for adding Mobile TV rebroadcasters to the basestation? How would these be impacted by choosing UHF vs. L-Band? Costs and characteristics. What are the key subsystems which must be challenged to improve to meet the needs of Mobile TV networks? What can be done to maximize the spectral efficiency of these systems? Will these Mobile TV PAs be developed by the Mobile Phone Network suppliers OR the TV Broadcast Equipment suppliers? What advantages and disadvantages are there to site sharing? What power efficiencies can be achieved? What are the requirements for environmental control? Are fans required? What are the PA designers views on locating the power amplifiers on the broadcast, rebroadcast or repeater antennas? Is there any impact of CPRI and OBSAI interfaces and what are their relative merits in these architectures? What standards would make the PAs less costly? What are the major challenges and areas of potential improvement foreseen by PA suppliers? What recommendations would Power Amplifier/transceiver suppliers make to OEMs and operators to help them to reduce the cost of the antennas? What are the implications of these designs on OPEX? Which factors in basestation/broadcast architectures for DVB-H Mobile TV are considered to be key? Field operations including need for controlled environments. Installation Maintenance Repair and reliability Servicing Energy Consumption and single phase or three phase supplies. Backhaul options and fees Site fees and key factors What are the CAPEX implications?	Flexible Satellite Distribution of Local Mobile TV content Dries Coppens Product Marketing Newtec Systems DVB-H Networks – Encapsulation, Distribution and Monitoring Sebastien Caillau UDCast Antenna & Filters for Mobile Television Patrick Nobileau for Stephane Dauguet Deputy CTO - WIS Radio Frequency Systems
12:00 PM	PANEL BASESTATION and BROADCAST SYSTEM EQUIPMENT SUPPLIERS Basestation and Broadcast Equipment Suppliers will be given the opportunity to clarify their needs, requirements and views and will engage in a panel session where the audience is invited to ask questions and they will be given the opportunity to ask each other and the audience questions.	Panelists Alcatel-Lucent Axcera LLC Enensys Larcan Mier Communicaciones Newtec Siemens UDCast Others
1:00 PM	Networking Lunch
2:00 PM	Handset Implications on Infrastructure Requirements The Handset characteristics and capabilities fundamentally affect the demands placed on the Cellular and Broadcast infrastructure. What are the key functions and features of the handsets? What are the impacts of choosing L-Band versus UHF on the cost and performance of the chipsets? What features might the semiconductor providers recommend to optimize both cost and performance of Mobile TV handsets? What flexibility might be built into the handset chipsets? At what cost? Interoperability, sensibility (antenna & without antenna)	Ways to Reduce Mobile TV Terminal CAPEX Riku Karlsson Head of Customer Projects Multimedia Experiences Nokia Corporation Impact of Receiver Performance on DVB-H Network Architecture Costs Gerard Pousset Technology Marketing Director DibCom Lowering the cost of networks: Receiver Performance and Network Capacity Enhancements Edwin Dilling System Architect, TV on Mobile BL Personal Entertainment Systems NXP Semiconductor
3:30 PM	Networking Break
4:00 PM	CLOSING PANEL Host Panel session and Operators The hosts will be asked to recap the extent to which the workshop has addressed their wish lists. Have we answered your questions? Do you now have better insight into the tradeoffs and values for the different options? What gaps do you see and what should be done to address these gaps? (Communications and Technology) What can the IWPC do to help move this process forward?	Hosts and Operators
4:30 PM	TakeAways & Closing Remarks
5:30 PM	Adjourn
7:00 PM	*Dinner (Dutch )** * = in this context, Dutch is a term which means that each person will be responsible for their own dinner costs.	For those who desire to join us, we get together to enjoy good friends, good food, good wine and [really] bad jokes
Friday, March 23, 2007
TBD Morning	Tour of Abertis Telecom Mobile TV Trial in Barcelona, Spain	Bus Transportation provided from and to hotel.