Workshop Background:

Mobile devices are increasingly becoming handsets, not phones.    As handset hardware becomes more capable, the number of application developers that are creating software for use on handsets has exploded.    Notably, it has become clear that hardware manufacturers rarely get an opportunity to interact with the software developers that will use the platform.    Conversely, the application developers working on new features for 2008-2009 timeframe do not have the opportunity to directly interact with hardware developers for handsets and components.

 

This workshop is intended to close the communication gap between hardware and software and seek ways to ease the fragmentation in the marketplace.

Workshop Goals:

The primary goal of this meeting will be to identify the hardware needs for handsets to be released in the 2008-2009 timeframe.

 

The views of applications developers and hardware manufacturers will be balanced by input from network operators, highlighting the technologies and applications that end customers will actually buy.    

 

A second major goal is to find ways for the industry to collaborate toward less fragmentation--meaning easier porting of applications from one handset to another to accelerate time to market for data revenue.

Tuesday, December 4

7:00 PM

Social and Networking
Reception & Registration

At Hotel

Wednesday, December 5

7:00 AM

Breakfast & Registration

8:00 AM

Opening Remarks

8:15 AM

Self Introductions

Each person will be asked to introduce him/herself and share how they can contribute to this process

8:50 AM

NOKIA---HOST opening REMARKS

Nokia

Collaboration Dev. Mgr.

9:00 AM

Platform/OPERATING SYSTEM presentations

• What do the platform developers see as hardware challenges?

  • What hardware limitations are delaying or preventing new features?

• What applications are the most important to end users?

• What applications will stretch handset capabilities? 

  • Multiple radios operating simultaneously?

  • Memory requirements?

  • Processor requirements?

  • Display requirements?

• How will everyone make money from new applications?

• How can OS suppliers help to reduce fragmentation for the applications community?

• How do software and hardware suppliers need to work together better?

Java in Wireless:   Addressing the Next Generation Mobile Services

      Sr Group Marketing Manager
         Sun Microsystems

Scalable Smartphones for the Global Marketplace

         VP, US Operations
         Symbian

10:00 AM

Networking Break

10:30 AM

applications developer presentations

• What do new applications need from the hardware?

• What is the business model for application adoption?

• What will future applications require that today's applications do not need?

  • Multiple radios

  • Memory requirements

  • Processor requirements

  • Display requirements

  • Battery requirements

• How can hardware roadmaps and software roadmaps be synchronized best?

Mobile Service Creation Environment
          Chief Technical Officer

          SurfKitchen

On-Device Portals for Seamless Operation

          Chief Technical Officer

          Action Engine Corporation

An Application Developer's Perspective:  Challenges and Opportunities

        Chief Executive Officer
        PixSense

12:00 PM

LUNCH

1:00 PM

applications developers (continued)

Next-Generation Apps
That Require Device
Advancements  

        Chief Executive Officer
        Punch Entertainment

Streamezzo Rich Media Applications:  Key Challenges and Opportunities  

        CTO
        Streamezzo Group

Handset impact of mobile broadcast applications

        VP Product Marketing
        Roundbox

2:30 PM

Networking break

NEtwork operator presentations

• What applications are most important for consumers in the next 1-2 years?

• What will enterprise customers need in the next 2-5 years?

• How does "fragmentation" hurt the industry in terms of ARPU and resulting economics?

• How will the ecosystem evolve?   How will everyone make money?

Open Device Platform 

         Principal Technical Staff/
         Architectures
         AT&T

Applications and Convergence                Director,
         Applications Development
         British Telecom

PANEL SESSION:   Software and Operators

• What applications will really be adopted?

• What elements of handset  design must be changed to support these applications?

• How should the industry re-orient itself to reduce fragmentation?

• How will the business ecosystem evolve so that all parties can participate profitably?

Confirmed

• AT&T

• British Telecom

• Sun

• Symbian

• TELUS

• Verizon Wireless

• Others to be announced...

5:00 PM

Adjourn for Day

6:30 PM

Bus leaves for:

Dinner
California Style

Thursday, December 6

7:00 AM

Breakfast

HANDSET OEM PERSPECTIVE

8:30 AM

HANDSET HARDWARE TECHNOLOGY PROVIDERS

User Interface

• How can larger, higher resolution displays be implemented without battery impact?

• What is possible with touchscreens in making new applications more user-friendly?

• How can other sensors and components be used to augment the user experience?

Advances in User Interface Technologies
         Technical Business Manager

         Analog Devices

IMOD--A low power display with consistent viewing performance outdoors
         Staff Engineer
         Qualcomm MEMS Technologies

9:30 AM

Networking Break

HANDSET HARDWARE TECHNOLOGY PROVIDERS

Semiconductors

• How can operation of multiple radios be achieved simultaneously?

• How can processor speed be increased with minimal battery impact?

• How will memory components evolve to handle growth of functionality on the handset?

The Future of Handset Memory
         Director, Mobile Memory Architecture
         Micron

The Mobile Web Device...More Features thru Re-Use
         Chief Executive Officer
         Sandbridge

Design Considerations for Next-Gen Applications
         Operator and Strategy Manager,

         CTO Group

         Texas Instruments

11:30 AM

Lunch

12:30 PM

HANDSET HARDWARE TECHNOLOGY PROVIDERS
RF Technology

• How can operation of multiple radios be achieved simultaneously?

• How should the RF front end be designed to enable dual-mode handsets and other multi-radio scenarios?

Improving RF Front End Hardware to Support Higher Returns on Mobile Carrier Investments
         Director, Marketing; and

         Marketing Manager

         RFMD

Simultaneous Multi-radio Operation: RF Coexistence Challenges
         Director, Applications Engineering
         EPCOS

1:45 PM

HANDSET APPLICATIONS PANEL

• What will be the new developments in handsets to accommodate applications requirements?

• Can the applications discussed be implemented cost effectively?

• What are the tradeoffs in battery performance, RF performance,  and other factors?

• How can hardware and software be designed, to maximize operator revenue per bit transmitted?

Confirmed

• Action Engine

• Kyocera Telecom Research (KTRC)

• LG

• Motorola

• Nokia

• Sun Microsystems

• SurfKitchen

• Symbian

2:45 PM

Networking Break

3:15 PM

NOKIA KEYNOTE PRESENTATION

• Nokia's view of future hardware design to match software requirements

The (Mobile) Surf's Up!
Converged Communications -- Impact and Requirements on
Future Handsets

      Director, Technology Collaboration
         NOKIA

4:00 PM

CLOSING PANEL

Industry Leaders will be asked to recap the extent to which the workshop has addressed the questions at hand: 

• Is there a gap between hardware availability and application requirements?

• How can the ecosystem evolve to reduce fragmentation and accelerate adoption of new applications?

• What should be done to close the gap(s)?

• AT&T

• British Telecom

• Motorola

• Nokia

• TELUS

• Verizon Wireless

5:00 PM

TakeAways & Closing Remarks

5:45 PM

Adjourn

7:00 PM

Dinner (Dutch*)

* = in this context, Dutch is a term which means that each person will be responsible for their own dinner costs.

For those who desire to join us, we get together to enjoy good friends, good food, good wine and [really] bad jokes

Friday, December 7

8:00 AM

Demos of Applications
at Nokia R&D Center:
 

Note:  Restrictions may apply--attendance subject to Nokia approval

Bus Transportation provided from and to hotel as needed. 

DEADLINE FOR HANDOUT MATERIALS:

Deadline for electronic version of handout materials: 

November 13, 2007

COSTS/REGISTRATION FEE:

ALL Hosts, Speakers, Panel Members and Attendees will be asked to cover out of pocket workshop costs such as conference room costs, food (Social Reception plus First Day breakfast/lunch/dinner plus Second Day breakfast/lunch plus 4 Breaks), booklet copying, audio/visual costs, etc.

We estimate that these costs will be $ 749 (USD) per person. (For IWPC Members, only.)

ALL Hosts, Speakers, Panel Members and Attendees will be asked to pay this fee in advance with either Visa, Mastercard, American Express, cash, personal check or business check.

Make checks payable to IWPC.

HOTEL:

Wyndham San Jose
1350 North First Street
San Jose, CA  95112  USA
Phone: 408-453-6200
Fax:  408-437-9693

Please contact the hotel directly for reservations. Mention the IWPC room block rate of $129. USD single occupancy.

Cut-off date for reservations is Friday, November 16, 2007. After that date rooms cannot be guaranteed at the IWPC rate.

TRAVEL OPTIONS FROM AIRPORT TO HOTEL:  The hotel is only 1.5 miles from San Jose International Airport and the hotel offers free shuttle service.

AUDIO VISUAL:

A Computer Projector will be available for the speakers.

In addition, we audiotape all presentations and the interactive discussions. Post workshop, presentations are made available to IWPC Members on the IWPC WEB site, along with “movies” of all presentations and panel sessions.

BUSINESS CARDS:

Business cards will be collected at the door from all attendees. We will make copies of these cards, which will be available to all who provided a business card.

DRESS:

Business casual suggested. No ties, please !!

HANDOUT MATERIALS:

IWPC prepares a handout binder with ALL presentation materials delivered to the IWPC on or before the deadline.

For ALL IWPC members:

All IWPC members are invited to submit a maximum of 4 pages of materials to include in this handout binder. These pages should NOT BE SALES MATERIALS. Rather, we suggest it contain technical information about your technology as it relates to the workshop topics.

For all companies who will be making a presentation at the Workshop:

You are invited to submit an advance copy of your presentation, complete with graphics and illustrations.

These materials will be copied and handed out at the workshop and included in the IWPC Web site.

Please submit these materials either by email, as a Word for Windows file, Power Point files or PDF files.

Please send electronic materials (any size file) to:

[email protected]

or use one of these FREE FTP Sites

IF your email system cannot send large files:

www.SendThisFile.com

www.avvenu.com

www.yousendit.com/

Click HERE to Register