IWPC Home Page |
NEW
– International Wireless Industry Consortium
Interactive Technical Workshop
Limited
to 100 seats
First Registered, First Served
Deadline for Presentation Materials
Costs/Registration Fee for Members
Handout Material Options for Members
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Automotive Radar – Regulatory Challenges to Lowering Equipment Cost Impact
of Global Frequency Regulations on Hosted by:
Keynotes and Panelists: SARA, BMW, GM, Honda, DaimlerChrysler
Plus Tour: BMW Auto Plant
Arabella Sheraton Airport Hotel September 18-21, 2007
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Organized
by the International Wireless Industry Consortium
Click HERE to Register for Workshop
Moderated
by
Don Brown, Director, IWPC
and
Rene Douville, Technical Director, IWPC
Workshop Background This workshop, the fifth in a series, aims to address the challenges of bringing of microwave/millimeterwave automotive radar sensors to market and what is required to drive their costs down to achieve consumer acceptable price levels. One key factor affecting the cost reduction and widespread deployment of these sensors is the lack of a common worldwide standard either in frequency allocation or in technical implementation approach. This results in a fragmentation of the market and thus reduced volumes for any given component production. The workshop host, SARA (Strategic Automotive Radar Frequency Allocation Group), was created to encourage harmonizing of these standards. World wide, bands at 24 GHz and 77 GHz are being considered. In addition, techniques being developed are based on FMCW, pulsed, BPSK, OFDM, FSK, and other approaches. Each of these techniques requires different components solutions. As many as 10 short range radar sensors will be needed for future vehicles but even for these, the requirements are not all identical. This workshop will address the implications of these issues for the automotive markets, technology and equipment and will explore ways, both business and technological, to stimulate lowering the costs and increasing the volumes of the sensors. A key element of this is the availability of low cost millimeterwave semiconductors and integration and packaging technologies, and the latest developments in these areas will be addressed. If your business is anywhere in the supply chain for future millimeterwave automotive or communications applications, you MUST actively participate in this unique IWPC Interactive Technical Workshop.
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Workshop Goal The GOAL of this workshop, is to bring together senior leaders from THE ENTIRE SUPPLY CHAIN to facilitate and stimulate breakthrough thinking on emerging technologies and manufacturing methods and business decisions which, when coupled with market needs and timings, and key system cost drivers, can substantially drive down the cost of the equipment needed for millimeterwave automotive radars. In short, the goal of this workshop is to create an open, interactive environment, where the entire supply chain can communicate, network, share technology requirements and capabilities, and achieve mutually desired goals. |
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Tuesday Evening September 18, 2007 |
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7:00 PM |
Social and Networking Reception & Registration |
At Hotel |
Wednesday, September 19, 2007 |
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7:00 AM |
Breakfast & Registration |
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8:00 AM |
Opening Remarks |
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8:15 AM |
Introductions |
Each person will be asked to introduce him/herself and share how they can contribute to this process |
OVERVIEW of MILLIMETERWAVE AUTOMOTIVE REQUIREMENTS |
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9:00 AM |
SARA and Automaker Keynote(s)
The keynote(s) will address
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Worldwide Frequency Allocation for Automotive Radar Chair SARA
Requirements of Future Automotive Radar Systems System Architecture and Integration BMW
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10:00 AM |
BREAK |
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10:30 AM |
SARA
and Automaker Keynote(s)
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GM and North American Perspective of Short Range Radar and Applications R&D
and Strategic Planning General Motors
Car Manufacture's Perspectives and Questions for Future Radar Systems Senior Chief Engineer Honda R & D Co. Ltd |
11:30 AM |
Panel of SARA, Auto Makers and Regulators Speakers and other Auto Makers will be invited to address the key Business, Market and Technology Issues from their point of view and how they might differ or expand on the those already presented.
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Panelists
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12:30 PM |
NETWORKING LUNCH |
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1:30 PM |
MILLIMETERWAVE ACTIVE DEVICES
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Advances in the Implementation of Millimeter Wave Radar on CMOS Senior Principal Research Scientist National ICT Australia
A Versatile RF Chip Set for 77 GHz Automotive Radar Technical Manager RF/IF Innovation Center Technology Solutions Organization TSO Freescale Semiconductor
Innovative SiGe Solutions for Automotive Radar Sensors Senior Program Manager Automotive Exterior Sensing / Radar Infineon Technologies
Engineering Solutions for Automotive Radar Worldwide Solution Development IBM Global Engineering Solutions
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3:30 PM |
BREAK |
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4:00 PM |
MILLIMETERWAVE ACTIVE DEVICES (CONT'D) |
Metal-insulator Electronics: A Low Cost Alternative for MM-wave Analog Circuits Director, Business Development Phiar Corporation
High Performance & Low Cost GaAs MMIC Solutions for Automotive Radar Marketing Manager TriQuint Semiconductor
UMS MMIC Solutions for Automotive Radars Deputy Director Marketing & Sales United Monolithic Semiconductors
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5:30 PM |
Adjourn |
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7:00 PM |
Dinner
Bavarian Style |
Bus Transportation provided to and from hotel |
Thursday, September 20, 2007 |
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7:30 AM |
Breakfast |
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SENSOR SUPPLIERS |
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8:30 AM |
AUTOMOTIVE SENSOR SYSTEM and SUBSYSTEM SUPPLIERS
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Influence of Worldwide Frequency Regulation Boundary Conditions on Automotive Short Range Radar Concepts and Applications Project Manager Research and External Affairs Siemens VDO
79 GHz Short Range Radar Manager Radar Sensors Continental Automotive Systems
Technology Trends for Long Range Automotive Radars EMC Team Leader Robert Bosch
The Potential to Reduce Costs Through Innovative Integration Programmes Manager Autocruise/Responsable Projets TRW Automotive
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10:30 AM |
NETWORKING BREAK |
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11:00 AM |
AUTOMOTIVE SENSOR SYSTEM
and SUBSYSTEM SUPPLIERS
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SRR (Short Range Radar) in the Frequency Band 24 GHz - 29 GHz European Marketing Manager Automotive Sensors M/A-COM - Tyco Electronics
Advanced 24GHz Narrowband Technology Managing Director s.m.s smart microwave sensors
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12:00 PM |
LUNCH |
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1:00 PM |
PANEL
The Tier 1 Automotive Full Service Providers/ Sensor Equipment Integrators and Sensor Subsystem Suppliers will be given the opportunity to clarify their needs, requirements and views and will engage in a panel session where the audience is invited to ask questions and they will be given the opportunity to ask each other and the audience questions.
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Panelists- Speakers plus Others Present
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2:00 PM |
CLOSING PANEL
AUTOMAKERS AND SARA HOSTS DISCUSS IF/HOW THE WORKSHOP MET THEIR EXPECTATIONS
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2:45 PM |
Take Aways
Participants state their appreciation and interpretation of the workshop results and to what extent the workshop met their expectations.
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4:00 PM |
Adjourn |
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7:00 PM |
Dinner (Dutch *) * = in this context, Dutch is a term which means that each person will be responsible for their own dinner costs. |
For those who desire to join us, we get together to enjoy good friends, good food, good wine and [really] bad jokes |
Friday, September 21, 2007
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Leave 8:00 AM Return 12:30 PM |
Tour
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Bus Transportation provided from and to hotel. |
DEADLINE FOR HANDOUT MATERIALS: Deadline for electronic version of handout materials: Friday August 31, 2007
ALL Hosts, Speakers, Panel Members and Attendees will be asked to cover workshop costs such as conference room costs, food (Social Reception plus First Day breakfast/lunch/dinner plus Second Day breakfast/lunch plus 4 Breaks), booklet copying, audio/visual costs, transportation, etc.
These costs will be $ 869.00 (USD) per person. (For IWPC Members, only.)
ALL Hosts, Speakers, Panel Members and Attendees will be asked to pay this fee in advance with either Visa, MasterCard, American Express, cash, personal check or business check.
Make checks payable to IWPC.
HOTEL:
Arabella Sheraton Airport Hotel
All guests will need to complete a hotel room reservation form and fax back to the hotel. To request a reservation form please contact [email protected]. The IWPC room block rate is €195,00 single room, €213,00 double room.
Cut-off date for reservations is August 20, 2007. After that date rooms cannot be guaranteed at the IWPC rate.
AUDIO VISUAL: A Computer Projector will be available for the speakers.
In addition, we audiotape all presentations and the interactive discussions. Post workshop, presentations are made available to IWPC Members on the IWPC WEB site, along with “movies” of all presentations and panel sessions.
BUSINESS CARDS: Business cards will be collected at the door from all attendees. We will make copies of these cards, which will be available to all who provided a business card.
Business casual suggested. No ties, please !!
IWPC prepares a handout binder with ALL presentation materials delivered to the IWPC on or before the deadline.
Please submit these materials either by email, as a Word for Windows file, Power Point files or PDF files.
NOTE: If your Power Point Presentation presentation includes an animation, please use MPEG format and NOT AVI format.
Please send electronic materials (any size file) to:
sent any size email attachment to:
or use one of these FREE FTP Sites
www.SendThisFile.com
and email to [email protected]
or by snail mail to: IWPC 600 Louis Drive, Suite
104
Click HERE to Register
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