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NEW    –    International Wireless Industry Consortium
Interactive Technical Workshop

Limited to 100 seats
Registrations Now Closed - Workshop Sold Out




Table of Contents






Deadline for Presentation Materials




Costs/Registration Fee for Members


Hotel Information


Directions to Hotel


Dress Code


Handout Material Options for Members




In-Building Networks
Assessing 2/3/4 G Trade-offs

Microcells, Picocells, Femtocells, DAS,
Remote Radio Heads, Repeaters, WiFi
and Backhaul


Plus Tour -- AT&T In-Building Network Installation at
Austin Convention Center


Subject to AT&T Approval

Some restrictions may apply


Hosted by:


Participating Carriers


Wyndham Garden Hotel
Woodward Conference Center
3401 South IH-35
Austin, TX  78741
Phone: 512-448-2444


April 4-6, 2011

Austin, Texas   USA



Click HERE to Register

Registrations Now Closed - Workshop Sold Out


Moderated by:
Don Brown, Director, IWPC



Workshop Background:

Wireless in-building coverage poses a constant challenge for cellular carriers. Considering the high percentage of initiated connections made from within the home, office and other indoor venues and with demand for mobile broadband increasing, the issue of reliable in-building service becomes even more crucial.


Building on the highly successful MIMO Distributed Antenna Systems – DAS, Remote Radios and Repeaters event hosted by Verizon Wireless, this highly interactive workshop will consider the complete range of technology and architectural solutions and promises to be the event not to miss for in-building professionals across the Radio Access ecosystem.


Incorporating a broad spectrum of technology and service viewpoints, IWPC’s In-Building Networks workshop will look beyond the hype around any one technology and explore the real issues driving development and deployment of in-building solutions for wireless voice and broadband services.

Workshop Goals:

The comprehensive, 2 day workshop will provide first hand insight and real experience from leading carriers, equipment vendors and technology innovators, enabling participants to develop deep understanding, new relationships and expert knowledge. Lively debate and open discussion is encouraged to flush out the real facts.


Members will hear and discuss the strategies leading carriers are employing as they set out and implement their in-building deployment strategies for:

  • Femtocells, Microcells and Picocells

  • Distributed Antenna Systems (DAS)

  • Remote Radios and Repeaters

  • WiFi

  • Backhaul

Our aim is to share experience gained from first movers who have implemented specific technologies and architectures and understand challenges that need to be overcome. You will be able to discuss and debate architectural choices, deployment considerations and technology milestones with key decision makers, analysts and innovators




Monday, April 4, 2011

1:00 pm

TOUR Registration


At Hotel

1:45 pm


Bus departs


return to hotel around 4:00 PM



AT&T In-Building Network Installation at
Austin Convention Center


Subject to AT&T Approval

Some restrictions may apply


Bus transportation provided to/from Hotel

7:00 PM


Social and Networking
Reception & Registration


At Hotel - Lady Bird Lake Room

Tuesday, April 5, 2011

7:00 AM


Breakfast & Registration




8:00 AM

Opening Remarks



8:20 AM

Self Introductions

Each person will be asked to introduce him/herself and share how they can contribute to this process

9:00 AM



  • What are the challenges, requirements and issues for the industry? Understanding how the user performance demands and technical requirements for mobile broadband will impact in-building solutions.

  • Identifying the key challenges of integrating in-building solutions into the legacy macro network

  • Highlighting fundamental requirements and constraints in deploying cost-effective in-building services:

    • Interference Management

    • Cellular / WiFi Solutions

    • Backhaul and RAN planning

    • Traffic offload

    • Exploring macro and small cell architectures and deployment strategies, highlighting key interference concerns

    • Installation economics

    • Network management


In-Building Networks

Executive Director, Radio Technology

AT&T Wireless



9:30 AM

Carrier Requirements & Case Studies


  • Carrier Requirements & Case Studies

  • Determining in-building alternatives to meet coverage and capacity demands

    • Assessing the choices available to carriers and the advantages and shortcomings of specific in-building strategies and technologies:

    • Microcells, Picocells, Femtocells

    • Distributed Antenna Systems (DAS)

    • Remote Radios and Repeaters

    • WiFi Offload


In-Building Wireless Carrier Requirements and Case Studies

Mgr., DAS Business






10:10 AM

Networking Break



10:50 AM

Carrier Requirements & Case Studies




In-Building Networks

MTS-RF Maint. & Eng.

Verizon Wireless


WiFi Solutions and Requirements

Ass't VP, IT




12:10 PM

Networking Lunch



1:10 PM

Building Owners Session

  • Vertical Markets

    • In Building Wireless for Healthcare - how to create a medical grade wireless utility

The Medical Grade Wireless Utility

Senior Vice President

West Wireless Health Institute



1:50 PM

OEM Solutions

Femtocells, Microcells and Picocells, Distributed Antenna Systems (DAS),

Remote Radios, Repeaters and WiFi

  • Exploring optimized indoor repeater systems in order to maximize in-building penetration and prevent increased interference

  • Assessing advances in DAS for indoor mobile broadband services – considering, business case, CAPEX and OPEX – comparing costs and technical efficiencies. Reviewing design processes and parameters – fiber, active, passive and hybrid systems. Determining which system should be used and why?

  • Are emerging enterprise Femtocell solutions a game changer – Assessing technology maturity and fitness for purpose, compared to existing and future in-building technology alternatives

  • Working Towards Complimentary and Cost Effective Macro and Small Cell Network Solutions

    • Cooperative Techniques – SON, Interference Cancellation, Coordination – networks to compliment with each other

    • Assessing the impact of 4G (LTE) on in-building coverage and performance – Will new network architectures enable carriers to deliver mobile broadband

    • Determining how the growth of mobile applications and services are likely to impact indoor coverage and capacity needs

    • Exploring alternatives for boosting in-building coverage and capacity to manage the Mobile Broadband data tsunami

    • Examining evolving business cases and link budgets for new technical approaches. understanding what impact LTE will have on future network development

    • Evolving business models, radio system design requirements and use cases (volume, power, swap- or upgrade-ability, overlap with or replacement of DAS?)


Working Towards Complimentary and Cost Effective In-Building Network Solutions

CTO Wireless Products

ZTE Corp


Handling the In-Building Capacity Crunch

Director Broadband Access Systems



Enterprise Owned Distributed Antenna Systems (DAS)

Director Business Development




3:20 PM

Networking Break



4:00 PM

OEM Solutions

Femtocells, Microcells and Picocells, Distributed Antenna Systems (DAS),

Remote Radios, Repeaters and WiFi






An Emerging LightRadio™ Platform for In-Building Networking

Senior Network Architect, Wireless CTO Office



Small Cells - Extending Mobile Broadband

Senior Director, Wireless Marketing and Product Management



Evolution of Wireless Networks for a Networked Society

Consultant, Mobile Broadband Practice



5:30 PM

Panel - Operators


  • How can carriers future proof current in-building deployments

  • Exploring current trends and how the evolution towards 4G is likely to impact indoor coverage and capacity requirements




  • AT&T Wireless

  • Bell Mobility

  • Boingo

  • Cellular South

  • Clearwire

  • Cricket

  • Telus

  • US Cellular

  • Verizon Wireless



6:10 PM

Adjourn for Day



7:15 PM

Bus leaves for:



Austin TX Style

Bus Transportation provided to and from hotel.

Wednesday, April 6, 2011

7:00 AM




8:00 AM

Tackling the Traffic Offload Challenge


  • WiFi Network integration (WiFi Offloading) - How can carriers leverage current Wi-Fi solutions to help address the exponential traffic-growth problem?

  • What is possible with today's 3G core infrastructure and smartphone operating systems to support the required seamless subscriber experience and clean integration into an operator's back-end systems? How are early-adopter operators leveraging these capabilities today?

  • Can current carrier Wi-Fi deployments in dense urban environments (indoor and outdoor) help pave the way for small-cell LTE deployments, by helping carriers win mounting assets land grab in urban areas and larger indoor venues?

  • With 'adaptive radios', promising to automatically detect the best connection according to user criteria, such as cost or speed, how can carriers deliver a truly heterogeneous service, allowing available broadband connections (3G, Wi-Fi, fixed) to be prioritized and users to hand-off automatically between them.

  • Exploring the Hotspot 2.0 initiative – How do we ensure effective implementation: Handoff. What do chipset, smartphone/tablet vendors, and Wi-Fi infrastructure players need to do to solve the WiFi handoff challenge?

  • Policy Implementation - Assessing technical direction and choices

  • Initial functional requirements

  • Implementation - device v network-centric implementation, and standalone gateways v. extension of existing core infrastructure?

WiFi and Cellular Integration - Industry Trends in Practice

VP Engineering

Ruckus Wireless


One Persons Perspective on "Traffic Offload"


Edgewater Networks


Data Offload to WiFi - Delivering a Seamless Experience for Users

VP, Product Marketing Americas

Aptilo Networks

9:30 AM

Network Planning and performance Measurements


  • Assessing 3G and LTE parameters

  • Indoor vs Outdoor planning

  • Planning Tools and Approaches

  • How are people approaching planning indoor systems?

  • Managing cooperative techniques – SON, Interference Cancellation, Coordination – networks to compliment with each other


How to Structure the In-Building Wave

President & CEO



LTE Signal Assessments - Outdoor vs Indoor - How to Ensure Best In-Building Performance

Technology Manager, North America

Rohde & Schwarz



10:30 AM

Networking Break



11:00 AM

Innovative and Disruptive Antenna Solutions


  • Innovative and Disruptive Antenna Solutions

  • Can innovative antenna design help solve the in-building challenge - examining advanced radio antenna techniques?

  • How does RAN proliferation (HSPA, LTE, WiFi) and multi-antenna technologies influence in-building DAS design?

  • MIMO versus SISO tradeoffs for various indoor venues (residential, campus, sports arenas, enterprise and retail)

  • Interior vs External antennas with proper beam forming/adaptive techniques – traffic management

    • Hot zones

    • Inside systems

MIMO Indoor Antenna Systems - A Case Study in Design and Deployment

Sr. Manager, RF Engineering,

American Tower    and

Principal RF Engineer,



Recent Simulations Results on LTE-MIMO

Member of Technical Staff

Radio Frequency Systems


Case Study: Trump Tower, Willis Tower

VP and CTO 

ExteNet Systems


12:30 PM




1:30 PM



  • Assessing benefits, challenges and trade-offs related to specific technologies - (fiber, wireline, wireless, street level, macro, point-2-point, point-2-multipoint)

  • What are the specific challenges for in-building deployments?

  • How can the industry support your system development needs?


Improving In-Building Coverage with Small Cell Sites & NLOS Backhaul

Wireless CTO

Taqua LLC



2:00 PM

Major Subsystems, Enabling Technologies
& Installation


  • Discovery and Hand-In techniques for Femtocell support - delivering a seamless and consistent user experience.

  • Assessing neutral-host/DAS strategies - adding new services and minimizing disruption

  • Converged In-Building Services

  • Installation Challenges and Solutions

  • Frequency agnostic solutions


Femtocell Discovery and Hand-in Support for 3G Femtocells

Staff Engineer



Delivering Converged Services in Buildings

CEO and President




3:00 PM

Networking Break



3:30 PM

Major Subsystems, Enabling Technologies
& Installation





Overcoming Common Pitfalls of Neutral Host DAS Networks

Dir., DAS Solutions



Unique Approach for Selecting the Best 3G/4G IBS Solutions from Global Learning's




4:30 PM


Panel session, OEMs and Operators


  • Has this workshop met your expectations?

  • If Yes, how, if No, what is needed to be addressed?

  • Next Steps?



Host, OEMs and Operators


  • AT&T Wireless

  • Bell Mobility

  • Boingo

  • Cellular South

  • Clearwire

  • Cricket

  • Telus

  • US Cellular

  • Verizon Wireless

  • Alcatel-Lucent

  • CommScope

  • Ericsson

  • Huawei

  • Motorola

  • Tyco

  • ZTE

5:20 PM

TakeAways & Closing Remarks



6:15 PM




7:15 PM

Dinner (Dutch*)


* = in this context, Dutch is a term which means that each person will be responsible for their own dinner costs.

For those who desire to join us, we get together to enjoy good friends, good food, good wine and [really] bad jokes


Thursday, April 7, 2011



Tower Top Electronics Working Group Meeting




Test Methods for Reliability

Reliability Prediction

Data Collection and Explanation

Installation Best Practices

Lightning Disturbance Assessment


Austin, Texas USA


Requires separate registration


Click HERE to Register






Deadline for electronic version of handout materials: 

March 24, 2011



  • We do not permit the Press.

  • We do not permit Analysts.

  • We do not permit Consultants.

  • We do not permit 3rd party sales reps.

We only permit "first hand knowledge experts" in business and technology issues, prepared to contribute to the discussion.



ALL Hosts, Speakers, Panel Members and Attendees will be asked to cover out of pocket workshop costs such as conference room costs, food (Social Reception plus First Day breakfast/lunch/dinner plus Second Day breakfast/lunch plus 4 Breaks), booklet copying, audio/visual costs, etc.


We estimate that these costs will be $799 (USD) per person. (For IWPC Members, only.)


ALL Hosts, Speakers, Panel Members and Attendees will be asked to pay this fee in advance with either Visa, Mastercard, American Express, cash, personal check or business check.


Make checks payable to IWPC.



Wyndham Garden Hotel
Woodward Conference Center
3401 South IH-35
Austin, TX  78741
Phone: 512-448-2444
Reservations: 1-800-Wyndham 


Please contact the hotel directly for reservations. Mention the IWPC room block rate of $104. USD single occupancy.


Cut-off date for reservations is Friday, March 25th. After that date rooms cannot be guaranteed at the IWPC rate.


TRAVEL OPTIONS FROM AIRPORT TO HOTEL:  The hotel is only 4  miles from Austin-Bergstrom Airport.  

Complimentary Airport Shuttle from 7am - 11pm




A Computer Projector will be available for the speakers.

In addition, we audiotape all presentations and the interactive discussions. Post workshop, presentations are made available to IWPC Members on the IWPC WEB site, along with “movies” of all presentations and panel sessions.



Business cards will be collected at the door from all attendees. We will make copies of these cards, which will be available to all who provided a business card.



Business casual suggested. No ties, please !!



IWPC prepares a handout binder with ALL presentation materials delivered to the IWPC on or before the deadline.


For ALL IWPC members:

All IWPC members are invited to submit a maximum of 4 pages of materials to include in this handout binder. These pages should NOT BE SALES MATERIALS. Rather, we suggest it contain technical information about your technology as it relates to the workshop topics.

For all companies who will be making a presentation at the Workshop:

You are invited to submit an advance copy of your presentation, complete with graphics and illustrations.

These materials will be copied and handed out at the workshop and included in the IWPC Web site.

Please submit these materials either by email, as a Word for Windows file, Power Point files or PDF files.


Please use this FREE FTP site to send electronic materials (any size file):




Click HERE to Register

Registrations Now Closed - Workshop Sold Out