IWPC Home Page |
NEW
– International Wireless Packaging Consortium
Technology
Exchange Forum
Limited
to 100
seats
First Registered, First Served
A Day with Ford A
Day Long Interactive Discussion with about future needs for:
Wireless
Communications in the Automotive Sector and Tour
of Ford Motor Company
Hosted by: Ford Motor Company
Dearborn,
MI USA
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Organized
by the International Wireless Packaging Consortium
Click HERE to Register for Workshop
Moderated
by
Don Brown, Director, IWPC
and
Rene Douville, Technical Director, IWPC
TECHNOLOGY EXCHANGE FORUM BACKGROUND The electronics in an automobile is nearing the 50% point in the cost of the vehicle. A significant portion of this is in the cost of the wireless electronics for communication to and from and within the vehicle for safety and information exchange and interconnection. The Ford Motor company is actively engaged in evaluating DSRC (Dedicated Short Range Communication), an 802.11a based system, and HD Radio (High Definition Radio) for inclusion in future vehicles. In addition, the use of other electronic technologies such as Satellite Radio and Bluetooth in-vehicle wireless connection are gathering momentum resulting in the need to monitor and manage how to optimize the electronics for all applications. |
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TECHNOLOGY EXCHANGE FORUM GOALS The goals of this Technology Exchange Forum are:
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Tuesday, April 6, 2004 |
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7:00 PM |
Social and Networking Reception & Registration |
Ritz-Carlton |
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Wednesday, April 7, 2004 |
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7:00 AM |
Breakfast & Registration |
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8:00 AM |
Opening Remarks |
Don Brown |
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8:05 AM |
Introductions |
Each person will be asked to introduce him/herself and share how they can contribute to this process |
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THE NEEDS AND THE CHALLENGES |
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8:35 AM |
KEYNOTES Ford speakers will address the applications that Ford is interested in and supply chain technologies and equipment they would like to understand better. Applications and Systems for 2007 and beyond
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Title TBD Dave McNamara Mgr. Advanced Infotainment Systems
Title TBD Ralph Robinson Sr. Technical Specialist
Overview of HD Radio Jeff McGannon Vice President OEM Business Development iBiquity |
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9:30 AM |
PANEL |
Previous
Speaker and |
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10:00 AM |
BREAK |
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SUPPLIER PRESENTATIONS |
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10:15 AM |
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2-4 Speakers WAVE - the DSRC of Tomorrow Paul Manuel Vice President, Sales and Marketing MarkIV
Is there a business case for DSRC?" Dick Schnacke Chair - DSRC Industry Consortium VP, Transcore
Questions from an HD Radio Supplier (Title TBC) Reid Sigety Program Manager Sanyo Automotive
Title TBD (HD Radio) Walter Koch Manager, Business Development Harman/Becker
Automotive Systems |
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12:00 PM |
NETWORKING
LUNCH HOW TO BRING NEW TECHNOLOGY TO FORD? |
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1:00 PM |
ANTENNA and CHIPSET TECHNOLOGY SUPPLIERS
Key Issues
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Upcoming Antenna Challenges in the Automotive Market Brad Kruse Business Development Manager M/A-COM
TI Implementations of HD Radio John Gardner Marketing Manager, Digital Radio Texas Instruments
DSRC Silicon- Challenges and Opportunities Mark C. Pontarelli Director of Engineering Intel New Business Initiatives, Intel Capital
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2:00 PM |
SET UP BREAKOUT SESSIONS |
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2:15 PM |
BREAKOUT SESSIONS Questions to be answered:
1. What are the gaps in: Technology ? Communication ?
2. What is needed from the supply chain to address these gaps ?
3. What can IWPC do to assist ? |
The group will interactively discuss and identify opportunities for future fruitful development. We will break into small working groups and allow members to interact with like and not-so-like minded professionals. The goal of this process is to clarify the needs and identify new opportunities for development. Each working group will identify a leader and at the end, the leader will make a short presentation on the findings and conclusions of their group. |
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4:00 PM |
BREAKOUT SESSION REPORTS
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Each Working Group Leader will make a 10 minute presentation to summarize the Wish List Items and Conclusions of his/her working group. Group will come together and have an interactive discussion to exchange and challenge ideas presented by working group leaders. This process dramatically expands the thinking of the attendees. |
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5:30 PM |
Wrap-Up and Takeaways |
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6:00 PM |
Adjourn |
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Thursday, April 8, 2004 |
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9:00 AM - 12:00 AM |
Tour
of |
Bus Transportation provided from and to hotel. |
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Preceding the Ford WorkshopMonday, Tuesday, April 5-6, 2004
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2nd IWPC Event Short
Range Radio Outlook
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Separate Registration Required |
ATTENDANCE IWPC Interactive Technical Workshops, available to IWPC members only (2 persons per IWPC Member Company), unlike traditional conferences and workshops, are highly interactive and are attended by senior technology and business leaders who make a commitment to cooperate to forward advanced packaging technology.
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DEADLINE FOR HANDOUT MATERIALS Deadline for electronic version of handout materials: March 26, 2004 |
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COSTS ALL
attendees AND pre-approved guests will be asked to cover out of pocket
workshop costs such as food, entertainment, booklet copying,
audio/visual costs, etc.
Attendees AND pre-approved guests will be asked to pay this fee in advance with either Visa, Mastercard, American Express, cash, personal check or business check.
Make checks payable to IWPC.
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HOTEL Ritz-Carlton
Dearborn
Please contact the hotel directly to make reservations at the IWPC room block rate of $159. Please make reservations before March 15, 2004.
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AUDIO VISUAL All projector formats will be available for the speakers. · Computer projector · Overhead projector In addition, we plan to audiotape all presentations and the interactive discussions. This tape will be transcribed and made available to all IWPC members.
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BUSINESS CARDS Business cards will be collected at the door from all attendees. We will make copies of these cards, which will be available to all who provided a business card.
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DRESS Business casual suggested. No ties, please !!
Click HERE to Register for Workshop
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