IWPC Home Page

NEW        International Wireless Packaging Consortium
Technology Exchange Forum

 

Limited to 100 seats
First Registered, First Served

 


Preliminary Agenda

A Day with Ford

A Day Long Interactive Discussion with
Design Engineering and Procurement Professionals

about future needs for:

 

Wireless Communications in the Automotive Sector
(DSRC, HD Radio, antennas, chipsets)

and

Tour of Ford Motor Company 
Research Facility


NOTE: 
Tour is limited to 30 persons, MAX, subject to Ford approval,

Tour registrations are closed as we have reached our MAX limit.

 

 Hosted by: Ford Motor Company


 
April 6-8, 2004  

Dearborn, MI  USA

Ritz-Carlton Dearborn
Fairlane Plaza
300 Town Center Drive
Dearborn, MI  48126
Phone: 313-441-2000
Fax: 313-441-2051

 


Organized by the International Wireless Packaging Consortium

 

Click HERE to Register for Workshop

Moderated by
Don Brown, Director, IWPC
and
Rene Douville, Technical Director, IWPC

TECHNOLOGY EXCHANGE FORUM BACKGROUND

The electronics in an automobile is nearing the 50% point in the cost of the vehicle. A significant portion of this is in the cost of the wireless electronics for communication to and from and within the vehicle for safety and information exchange and interconnection.

The Ford Motor company is actively engaged in evaluating DSRC (Dedicated Short Range Communication), an 802.11a based system, and HD Radio (High Definition Radio) for inclusion in future vehicles.  In addition, the use of other electronic technologies such as Satellite Radio and Bluetooth in-vehicle wireless connection are gathering momentum resulting in the need to monitor and manage how to optimize the electronics for all applications.

TECHNOLOGY EXCHANGE FORUM GOALS

The goals of this Technology Exchange Forum are:

For Ford to better understand the capabilities and roadmaps of the wireless communications supply chain for use in these applications;

For the supply chain to better understand Ford's key technology and procurement needs appropriate to these applications;

For the supply chain to share their current technologies, with special attention to chipset and antenna suppliers, which will support these applications;

And for the supply chain to better understand what is involved in being included in Ford's procurement process.

Tuesday, April 6, 2004

7:00 PM

Social and Networking 

Reception & Registration

Ritz-Carlton

Wednesday, April 7, 2004

7:00 AM

Breakfast & Registration

 

8:00 AM

Opening Remarks

Don Brown

8:05 AM  

Introductions

Each person will be asked to introduce him/herself and share how they can contribute to this process

THE NEEDS AND THE CHALLENGES

8:35 AM

KEYNOTES

Ford speakers will address the applications that Ford is interested in and supply chain technologies and equipment they would like to understand better.

Applications and Systems for 2007 and beyond

  • The Workshop will focus on:

    • DSRC and Automotive WiFi Application

    • HD Radio

  • Specific automotive wireless technologies Ford would like to see addressed:

    • Wireless Chipset innovations with an emphasis on net power consumption from the vehicle.

    • Automobile Antenna Systems

  • Overview of HD Radio

 

Title TBD

Dave McNamara

Mgr. Advanced Infotainment Systems
Ford Motor Company

 

Title TBD

Ralph Robinson

Sr. Technical Specialist
Ford Motor Company

 

Overview of HD Radio

Jeff McGannon

Vice President OEM Business Development

iBiquity

9:30 AM

PANEL

Previous Speaker and 
Additional Ford
Design Staff Members

10:00 AM

BREAK  

 

SUPPLIER PRESENTATIONS

10:15 AM
  • DSRC Equipment and Roadmap

  • HD Radio Automobile Equipment and Roadmap

2-4 Speakers

WAVE - the DSRC of Tomorrow

Paul Manuel

Vice President, Sales and Marketing

MarkIV

 

Is there a business case for DSRC?"

Dick Schnacke

Chair - DSRC Industry Consortium

VP, Transcore

 

Questions from an HD Radio Supplier (Title TBC)

Reid Sigety

Program Manager

Sanyo Automotive

 

Title TBD (HD Radio)

Walter Koch

Manager, Business Development

Harman/Becker Automotive Systems

12:00 PM

 NETWORKING LUNCH
&
Roundtable Discussion with Ford Staff

HOW TO BRING NEW TECHNOLOGY TO FORD?

 

1:00 PM

ANTENNA and CHIPSET TECHNOLOGY SUPPLIERS

  • Automotive Antenna Solutions

    • Inconspicuousness

    • Multifunction

    • Antenna "farms"

  • DSRC Chipset Suppliers

  • HD Radio Electronics Suppliers

Key Issues

  • Power efficiency

  • Automobile Environment

  • Performance

  • Cost

 

Upcoming Antenna Challenges in the Automotive Market

Brad Kruse

Business Development Manager

M/A-COM

 

TI Implementations of HD Radio

John Gardner

Marketing Manager, Digital Radio

Texas Instruments

 

DSRC Silicon-  Challenges and Opportunities

Mark C. Pontarelli

Director of Engineering

Intel New Business Initiatives, Intel Capital

 

 

2:00 PM

SET UP BREAKOUT SESSIONS

 

2:15 PM

BREAKOUT SESSIONS

Questions to be answered:

 

1.  What are the gaps in:

Technology ?

Communication ?

 

2.  What is needed from the supply chain to address these gaps ?

 

3.  What can IWPC do to assist ?

The group will interactively discuss and identify opportunities for future fruitful development.

We will break into small working groups and allow members to interact with like and not-so-like minded professionals.

The goal of this process is to clarify the needs and identify new opportunities for development.

Each working group will identify a leader and at the end, the leader will make a short presentation on the findings and conclusions of their group. 

4:00 PM

BREAKOUT SESSION REPORTS

&
Interactive Discussion

Each Working Group Leader will make a 10 minute presentation to summarize the Wish List Items and Conclusions of his/her working group. 

Group will come together and have an interactive discussion to exchange and challenge ideas presented by working group leaders.

This process dramatically expands the thinking of the attendees.

5:30 PM

Wrap-Up and Takeaways

 

6:00 PM

Adjourn

 

Thursday, April 8, 2004

9:00 AM - 12:00 AM

Tour of 
Ford Research Labs

NOTE: 
Tour is limited to 30 persons, MAX, 
subject to Ford approval,
Tour registrations are closed
as we have reached our MAX limit.

Bus Transportation provided from and to hotel.

 

Preceding the Ford Workshop

Monday, Tuesday, April 5-6, 2004

 

 

2nd IWPC Event

Short Range Radio Outlook

Demystifying  
Standards, Equipment, Technologies
vs
Markets/Applications

 

Separate Registration Required

 

 

ATTENDANCE

IWPC Interactive Technical Workshops, available to IWPC members only (2 persons per IWPC Member Company), unlike traditional conferences and workshops, are highly interactive and are attended by senior technology and business leaders who make a commitment to cooperate to forward advanced packaging technology.

 

DEADLINE FOR HANDOUT MATERIALS

Deadline for electronic version of handout materials:  March 26, 2004

COSTS

ALL attendees AND pre-approved guests will be asked to cover out of pocket workshop costs such as food, entertainment, booklet copying, audio/visual costs, etc. 
We estimate that these costs will be approximately $295. (US) per person.
(final cost to be determined as we get closer to the actual workshop date)

 

Attendees AND pre-approved guests will be asked to pay this fee in advance with either Visa, Mastercard, American Express, cash, personal check or business check.

 

Make checks payable to IWPC.

 

HOTEL

Ritz-Carlton Dearborn
Fairlane Plaza
300 Town Center Drive
Dearborn, MI  48126
Phone: 313-441-2000
Fax: 313-441-2051

 

Please contact the hotel directly to make reservations at the IWPC room block rate of $159.  Please make reservations before March 15, 2004.

 

AUDIO VISUAL

All projector formats will be available for the speakers.  

         Computer projector  

         Overhead projector  

In addition, we plan to audiotape all presentations and the interactive discussions. This tape will be transcribed and made available to all IWPC members.

 

BUSINESS CARDS

Business cards will be collected at the door from all attendees. We will make copies of these cards, which will be available to all who provided a business card.

 

DRESS

Business casual suggested.    No ties, please !!

 

HANDOUT MATERIALS

 

It is our intention to prepare a handout booklet. We propose its contents be as follows:

For ALL IWPC members:  

 

All IWPC members are invited to submit a maximum of 4 pages of materials to include in this handout booklet. These pages should NOT BE SALES MATERIALS. Rather, we suggest it contain technical information about your technology as it relates to the workshop topics.

For all companies who will be making a presentation at the Workshop:  

 

You are invited to submit an advance copy of your presentation, complete with graphics and illustrations.

This booklet will be copied and handed out at the workshop and included in the IWPC Web site.  

Please submit these materials either by email, as a Word for Windows file or Power Point files.  

Please send materials to:

[email protected]

 

or by snail mail to:

IWPC

610 Louis Drive, Suite 301

Warminster, PA  18974      USA

 

 

Click HERE to Register for Workshop